Content & Marketing

My marketing strategies combine creativity with performance-driven insights. From targeted email campaigns to engaging social media content, I align visuals with business objectives to drive measurable results. By blending analytics with compelling storytelling, I create impactful campaigns that boost visibility, connect with audiences, and achieve tangible outcomes.

Aglamesis Campaign

Led Aglamesis Bros’ Sweetest Day and Halloween campaigns, securing Joe Burrow’s participation through strategic planning.

Key Features:

Campaign Strategy: Developed targeted initiatives to boost brand visibility and engagement.
Content Creation: Directed social media photoshoots to craft compelling visuals for online platforms.
Email Marketing: Executed tailored campaigns and designed impactful signage and promotional materials reinforcing the brand identity and promoted seasonal offers.
Strategic Budgeting: Proposed seasonal ad budgets for targeted marketing initiatives.
Impact: The campaigns significantly increased sales, foot traffic, and online engagement.

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Membership Growth Strategy

At Boars Room, I developed a comprehensive plan to attract and retain new members by analyzing best practices and implementing targeted strategies.

Key Features:

Newsletter Development: Established a monthly newsletter to keep members informed and engaged.
Streamlined Signups: Designed easy-to-use signup links integrated into the bio link for seamless onboarding.
Content Calendar: Created a detailed content calendar to maintain consistent communication across platforms.
In-Store Materials: Designed signage and collateral to inform and attract potential new members during in-person visits.
Impact: This strategic approach strengthened member outreach and improved recruitment, fostering a consistent and accessible brand presence across digital and physical touchpoints.

Boars Room App

Independently developed a mobile and desktop app to enhance organization and engagement for 236 members. The project included data collection, interface design, and tool integration.

Key Features:

Data Management: Gathered and organized member information through targeted email outreach.
Streamlined UI/UX: Designed a user-friendly platform accessible on both mobile and desktop.
Photo Database: Located, organized, and incorporated members' photos for personalized profiles.
Event & Social Tools: Linked dynamic event sheets, a centralized Linktree, and social media resources to improve accessibility.
Impact: The app modernized member interaction, simplified event coordination, and fostered connectivity, showcasing an efficient, user-centered design approach.

Corporate Ad Campaigns

Designed a GIF and XL banner ad for Business Courier to target corporate audiences for bulk gifting opportunities. Updated website pages to enhance functionality and align with the campaign.

Key Features:

Engaging Digital Ads: Created dynamic visuals to attract and inform business clients.
Streamlined Website: Improved layout and calls-to-action for bulk order inquiries.
Impact: Boosted visibility among corporate clients, simplified the bulk order process and ensured efficient allocation of marketing resources to maximize ROI.

Fashion Branded Content

Created ads for brands like Alo and Garage, refining skills in creative direction, visual storytelling, and brand consistency.

Key Features:

Cohesive Branding: Aligned ads with each brand’s unique style.
Visual Appeal: Crafted engaging, audience-focused designs.
Impact: Enhanced my ability to create impactful visuals that resonate with the target audience and maintain brand identity.