Developed Simplici’s brand identity and business strategy to position it as a leader in sustainable luxury. Delivered a comprehensive approach, including:

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Key Features: 

• Design: Logo, brand kit, responsive website, and app.

• Strategy: Market research, revenue models, and financial planning.

• Marketing: Digital campaigns to drive awareness and customer acquisition.

• Impact: Unified design, strategy, and planning to create a cohesive, impactful brand.

Designed a custom logo, business cards, yard signs, and branded swag to establish a professional identity and attract clients.

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Key Features: 

• Design: Clean, bold logo with earthy tones symbolizing efficiency and reliability.

• Marketing Materials: Business cards and yard signs for brand visibility and lead generation.

• Branded Swag: T-shirts and hats to boost recognition and customer engagement.

• Impact: Enhanced brand awareness and drove a significant increase in job inquiries.

This experimental project involved creating complete branding kits and website designs for fictional brands, showcasing my ability to build cohesive identities from the ground up.

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Key Features: 

• Custom Branding Kits: Designed logos, color palettes, typography, and graphic elements tailored to each brand’s personality.

• Website Design: Developed user-friendly, visually aligned websites with engaging layouts and responsive functionality.

• Creative Assets: Produced social media templates, promotional graphics, and print materials for cross-platform consistency.

• Impact: Demonstrated versatility in branding and design while pushing creative boundaries, highlighting my skills in crafting unified, impactful brand identities.

During my internship, I led the rebranding of the intern page to attract qualified candidates and showcase the company’s dynamic culture.

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Key Features: 

• Redesigned Layout: Created a modern, user-friendly design for easy navigation and improved content accessibility.

• Brand Alignment: Ensured consistency with the company’s colors, typography, and overall branding.

• Engaging Content: Developed compelling copy and graphics to highlight growth opportunities and the unique intern experience.

• Impact: Enhanced the page's visual appeal and usability, aligning it with the company’s goal of attracting top talent.

Designed a custom print and digital newsletter to provide guests with essential details, reflecting the couple's aesthetic and ensuring seamless communication.

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Key Features: 

• Tailored Design: Used cohesive typography, colors, and imagery aligned with the wedding theme.

• Clear Communication: Organized content for easy navigation and clarity.

• Impact: Enhanced the guest experience with a blend of practical information and personalized design.

Designed a collection of sweatshirts and tote bags with playful sayings and graphics.

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Key Features: 

• Custom Designs: Developed unique sayings paired with complementary graphics.

• Printing Optimization: Created designs suited for various printing methods and material types.

• Typography Integration: Carefully selected fonts for clarity and visual appeal.

• Impact: Strengthened my skills in merchandise design, focusing on both creativity and practical considerations for consumer appeal.

Transformed an academic paper into a visually engaging editorial piece, reflecting the essence of the original content while enhancing its presentation.

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Key Features: 

• Editorial Design: Visually engaging, reflecting its original essence while incorporating modern typography, and fashion-inspired design.

• Impact: Refined my skills in layout design and transforming written content into an appealing, cohesive piece.

I designed brochures that combine striking visuals with clear messaging to enhance customer engagement and communicate key brand values effectively.

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Key Features: 

• Design: Focused on strong typography, cohesive branding, and strategic content placement to ensure clarity and visual impact.

• Impact: Created print materials that strengthen brand identity and drive deeper customer connections.